Recommended report to read: "Welcome to the Human Era": being a #humanbrand goes beyond merely saying that one is more “human. It requires an authentic story delivered consistently through an inspiring experience. Being a Human Brand is more than a strategic option; it is increasingly recognized as a new and essential way of approaching business in our connected age. That is why we have created the Humans'Network http://slidesha.re/1oTUF8k
(By John F. Marshall, Senior Partner, Global Director of Strategy, Lippincott and Graham Ritchie, EVP, Chief Strategy Officer, Hill Holliday)
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